Attracting organic traffic is a challenge for any business. For tech brands, the challenge is even greater. The competition is made up of tech-savvy companies, which means they know the ins and outs of search engine optimization. In addition, those who are conducting online searches that involve tech keywords are typically more demanding than the average consumer, which means ranking well requires higher-quality content.
“To stand out and achieve high rankings in search results, tech brands need to be relentless, purposeful, and intelligent in their SEO efforts,” explains Frank Sanchez, Founder and CEO of ELK Marketing. “They need an informed marketing strategy that will allow them to be competitive now and in the future. Growth SEOTM is that kind of strategy.”
Frank is a seasoned digital marketer with a proven record of developing creative marketing strategies for his clients. He has successfully deployed initiatives with more than 150+ clients in the finance, e-commerce, and commercial real estate and brokerage industries.
What is Growth SEOTM?
Growth SEOTM is a unique methodology to SEO developed by the experts at ELK Marketing. It focuses on effectuating top-of-funnel, non-brand, page-one keyword growth. When done correctly, it drives a sustainable influx of new, intent-driven traffic to a website.
“Traditional SEO best practices such as offsite linking, onsite optimization, and content generation are a foundational part of SEO Growth,” Frank shares. “However, Growth SEOTM boosts results by linking those practices with a performance methodology that utilizes keyword prioritization based on profit margin data, current indexed keyword position, difficulty, and historical pay-per-click return on ad spend (PPC ROAS) data. In essence, it takes the guesswork out of SEO marketing.”
What are the best keywords for your brand?
One of the pillars of Growth SEOTM is the belief that the top keywords are not always the best keywords. Extremely competitive keywords are typically dominated by a handful of highly authoritative sites. For most companies, going after those keywords is fighting a losing battle. Growth SEOTM relies on the wisdom of Sun Tzu, who said in his classic “The Art of War” that “he will win who knows when to fight and when not to fight.”
One of the primary targets of Growth SEOTM is non-brand keywords. Stats show that only 10 percent of searches are focused on branded keywords, such as “Starbucks,” “Refresher,” and “Cranberry Bliss Bar.” The bulk of searches target non-branded keywords, such as “coffee shop,” “smoothie,” or “brownie.” Despite this, most e-commerce brands are not optimized for non-branded keywords.
“Growth SEOTM also leverages an expert understanding of the methodology that drives global keyword search volumes and related keyword difficulties,” says Frank. “It goes beyond simply identifying top keywords to picking out those that will provide the highest degree of certainty for achieving a page-one ranking. The Growth SEOTM strategy also factors in the website’s domain authority to ensure that better rankings happen quickly. Generally, it drives page-one results within six months.”
Ongoing optimization is another aspect of the Growth SEOTM strategy. Google’s onsite best practices are ever-evolving. To achieve high-ranking results, brands cannot see SEO as a “set-it-and-forget-it” endeavor. Each site has a number of relevant components that must be assessed, optimized, and maintained in order to maximize a brand’s presence in search results.
Why is organic traffic valuable?
It has never been more important to have an effective organic search strategy. Google alone accounts for roughly 8.5 billion searches each day, and the traffic that comes from those searches involves prospective buyers who arrive with implied intent and timing. In fact, stats show that 66 percent of people perform some type of online research before making a purchase online.
“Tech brands that want to stand out in search engine results need more than an online presence,” says Frank. “Succeeding online means having an online purpose. Growth SEOTM empowers businesses to move beyond what is ranking now and discover the keywords that can drive productive, long-term growth.”