5 tips for hiring an experienced HubSpot expert for your company

As a business owner, you know that hiring the right people is essential to your company’s success. But if you’re unfamiliar with HubSpot and the marketing software landscape, finding an expert who will help your team get more value from your investment in the platform can be challenging.

  1. Create a detailed job description and choose the right partner to find a HubSpot expert.

The first step to finding a HubSpot expert is to create a detailed job description. The more specific you can be, the easier it will be for recruiters to find qualified and experienced candidates in your industry. To make sure that your chosen partner has the right experience with HubSpot and in your industry, we recommend following these steps:

  • Create a detailed job description
  • Choose the right partner to find an expert
  1. Evaluate their HubSpot Certifications (and other marketing experience).

To start, you can evaluate their HubSpot certifications. A HubSpot certification is a good indicator of experience and knowledge in the platform, but it’s not a guarantee that someone knows how to use it well—or even understands how to apply its features. For example, if you’re looking for someone with a list-building certification and an email marketing certification but no project management experience or customer service background, that person might be able to create nice-looking templates for your emails and landing pages. 

But if they’re not able to keep track of what changes need to be made where on each campaign and support customers as they start asking questions about those campaigns? They may find themselves out of luck pretty quickly when things get complicated (and things always get complicated).

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The best way I’ve found so far is by talking with people who have worked with them before (whether through reference-checking or asking them directly). A good rule of thumb is: if something seems off at any point during this process—if something sounds too good/too bad/too easy/too difficult—it probably is! 

  1. Ask about their real-world experience using HubSpot.

The number of years that an expert has been using HubSpot and working with clients on their projects is a great indicator of how well they understand the ins and outs of how it works and what kinds of results they have delivered for others. Ensure that their experience includes marketing agency work since this will give them insight into how HubSpot can be implemented into your organization’s strategy (especially if your company doesn’t currently use an agency).

  1. Find out what kind of projects they specialize in—and why those specific types. 

The best way to know whether or not your potential partner understands how best to use HubSpot for certain types of businesses is by asking about their past projects with customers who were similar in size, industry, etc., as yours will be when working with them!

  1. Find out how they can add value beyond the software.
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You should know that your HubSpot expert isn’t just going to walk you through the platform and show you how things work. Their job is to determine how they can help you get more value from your investment in the HubSpot platform.

Another thing to consider is whether or not they have experience working with other companies who have similar goals and challenges as yours. If they don’t, it doesn’t mean that they aren’t qualified or knowledgeable, but it’s important for them to keep up-to-date on what competitors are doing so they can help guide your company toward success.

  1. Check out the experts’ references.

Okay, you’ve got the expert’s resume in front of you, and it looks good. It’s time to dig deeper. When hiring a HubSpot expert for your company, one of the best ways to get an idea of what they’re capable of is by talking with their references. References can give you an idea of how well this person works with other people and what kind of results they’re capable of producing on their own.

There are a couple of things to keep in mind when checking out references: First, make sure they’re actually references! If they aren’t listed specifically as such on LinkedIn or another online profile (and not just someone who has worked with them professionally), then consider asking if there are any patterns or trends between those people who have had great experiences working with them in the past—this may help provide some insight into what it might be like working alongside this person at your company too! Second, don’t just call up one or two people; check out at least three different sources before making up your mind about whether or not this candidate is right for you…otherwise known as being thorough enough without taking forever!

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An expert can help you get more value from your investment in the HubSpot platform. In the end, hiring an experienced HubSpot expert can help you get more value from your investment in the platform. They can help you get better marketing, sales, and software results.


Now that you’ve got the lowdown on how to find an experienced HubSpot expert, what are you waiting for? You’re just a few clicks away from hiring the best expert for your business needs. Get started by exploring the Hubspot Expertise, or contact INSIDEA today, and we can help match you with one in your area.

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